• 5N Light Brown

    Unlock the
    professional’s
    secret to 
    beautiful hair

    At-home hair color is officially easier than ever.

    Let our personalized colorist tool find your perfect match and bring home the hair color technology used by salon experts around the world.

    Find your color Brilliance Shade

    Start Now

explore the
world of ION

shop the collections

What Kind of Color Does Your Hair Need?

semi demi permanent

Real Women. Real Results.

See how Ion Color Brilliance can enhance—and even transform—hair
with our
“BEFORE and AFTER” gallery.

Touching up my roots at the salon was so expensive. Now I can do it myself, and my blonde hair looks better than ever.

— Julie

I am thrilled! I had no idea coloring my frizzy, naturally curly hair would leave it looking and feeling healthy and vibrant.

— Joanna

I love the new color—it’s so rich and bright, and my hair is a lot shinier. I've gotten dozens of compliments.

— Kate

LIMITED-TIME BONUS!


FREE DIY Hair Color Kit with purchase of Color Brilliance Hair Color + Developer. Ends 7/31/15.

redeem now